Two headed goals from Marcus Bean helped Brentford record their third win in four against AFC Bournemouth on a crisp Boxing Day lunchtime.
The central midfielder took his Bees tally to five goals as he capitalised on the visitors' inability to defend set pieces with a first half brace.
The game had been fairly even before Bean opened the scoring midway through the first half but Brentford then took charge and rarely looked likely to lose from then on.
Sam Wood forced an early save out of Shwan Jalal after exchanging passes with Charlie MacDonald while Sammy Igoe shot well over at the other end and then gave Ben Hamer catching practice with another poor effort.
MacDonald shot wide from the edge of the box after a nice turn before Bournemouth gave their first example of how not to defend a set piece.
Wood curled a free kick in from the right and as the visitors stood still Bean rose completely unmarked to head home from eight yards.
MacDonald almost doubled the lead when he sprung the offside trap and cut inside minutes later - he skipped past the Bournemouth defence but Jalal was able to turn his shot onto the post.
Brentford were in complete control by the half hour mark although there weren't many chances Bournemouth were struggling to stay in the game.
And just before half time another example of poor defending gave them a second half mountain to climb.
Jalal looked to have saved his team when he rushed out at the feet of Wood at the corner of the penalty area and by-line to concede a corner but the defence stood and watched as Kevin O'Connor floated the ball in and Bean headed his second from inside the six-yard box.
Bournemouth tried to fight back - Hamer saved at the feet of Alan Connell and Igoe chipped an effort over from the edge of the box - but Brentford were still in charge.
MacDonald forced another save out of Jalal when he tried to loft the ball over him after picking up a Phillips pass and Dean Bowditch had an effort blocked.
The visitors pushed for a late goal to try and find a way back into it - Lee Bradbury had a header blocked by Phillips and then headed over and Ryan Garry shot wide.
But Brentford were rarely truly threatened and played out time to record a comfortable home win.
Brentford: Hamer; Osborne, Phillips, Bennett, Dickson; Williams (sub Scannell 80 mins), O'Connor, Bean, Wood; MacDonald, Bowditch
Subs (not used): Anderson, Johnson, Poole, Halls
AFC Bournemouth: Jalal; Bradbury, Guyett, Pearce, Garry; Igoe, Bartley, Partington (sub Hollands h/t), Preston (sub Molesley 67 mins); Connell (sub Cooper 67 mins), Tubbs
Subs (not used): Ward, McQuoid
Attendance: 6,450 (770 away fans)
Written by Chris Wickham