Brentford toppled top-of-the-table Sheffield Wednesday to pick up their first win of the season.
A superb finish from Charlie MacDonald late in the first half was enough for The Bees to get their League One campaign up and running in front of the Sky TV cameras.
The two teams matched up well - with their systems mirroring and their styles leading to a football match rather than a lower league battle.
And after taking the lead late in the first period, The Bees dominated the second and were well worth the points.
The Bees had the first sight of goal when a Kevin O'Connor header from a Craig Woodman corner was cleared off the line by Darren Potter but there were chances at both ends in the opening exchanges.
Neil Mellor could have opened the scoring when, following a corner, the ball dropped loose six yards out but he miss-hit his effort and returning goalkeeper Ben Hamer was able to save.
Robbie Simpson saw a header saved by Nick Weaver from a Myles Weston cross and then curled a free kick narrowly over soon after while at the other end, Chris Sedgwick slipped while shooting from 20 yards after a nice turn and the ball rolled wide.
Michael Spillane, who was providing an extra dimension in his attacking play from right back, dragged a shot inches wide of the near post after a nice run.
Wednesday began to get the upper hand around the half hour, and had a spell where they seemed to be constantly on the attack.
Karleigh Osborne made an important block from a Marcus Tudgay volley and Gary Teale and Potter fired shots over.
Brentford got the crucial goal four minutes before half time - and, once again, it was one to savour.
The Bees attacked well down the left and when Craig Woodman fired a ball into MacDonald, he killed it, turned and lashed the ball past Weaver and into the net all in one movement to give his team a half time lead.
Tudgay went close soon after the re-start with a shot that stung the palms of Hamer but by the hour mark The Bees should have been out of sight.
Spillane almost created a second goal with a great burst down the right - he muscled his way past Tommy Spurr and cut it back but MacDonald couldn't turn it in past the massed ranks of the defenders.
They went even closer soon after when O'Connor played a ball forward, Simpson and Alexander created space for Spillane, he couldn't find room for a shot but Myles Weston could - Weaver made the save and when it seemed Simpson's follow-up would roll in, Mark Beevers cleared off the line.
Wednesday came back and Spillane made an important block from a Potter shot but The Bees were purring like a well-oiled machine and were dominating.
Simpson almost sealed the win with a superb turn and volley from 22 yards but it smacked the crossbar and came out with Weaver well beaten.
The goalkeeper did, however, keep his team in the game with a superb save to his right from a stinging Nick Adams volley that looked destined for the back of the net.
The Bees should have been out of sight as the game ticked into its later stages but had to b alert at the back.
O'Connor made a brilliant last-ditch tackle as Paul Heffernan looked set to burst onto a Tudgay ball and Giles Coke, who attracted the ire of the home fans after an altercation with Woodman, blasted over.
Even four minutes of stoppage time was not enough for The Owls, who fell to their first league defeat of the season.
Brentford: Hamer; Spillane, Osborne, Balkestein, Woodman; Simpson, O'Connor, Diagouraga, Weston (sub Wood 90 mins); MacDonald (sub Adams 64 mins), Alexander (sub Hunt 81 mins)
Subs (not used): Lee, Legge, Bean, Forster
Sheffield Wednesday: Weaver; Buxton, Purse, Beevers, Spurr; Sedgwick (sub O'Connor 54 mins), Coke, Potter, Teale (sub Heffernan 75 mins); Tudgay, Mellor (sub Morrison 65 mins)
Subs (not used): Jameson, Miller, Jones, Otsemobor
Bookings: Purse (79 mins)
Attendance: 5,396 (1,187 away fans)
By Chris Wickham