Brentford FC Chief Executive Mark Devlin has hailed the success of the Club’s ‘Pay What You Can’ ticketing initiative.
The Bees beat Stevenage 2-0 at Griffin Park last night with Tom Adeyemi and Marcello Trotta scoring the goals.
Every advance ticket in home areas for the rearranged match was sold on a ‘Pay What You Can’ basis.
Under the ‘Pay What You Can’ initiative advance match tickets for Brentford fans were sold at the price the supporter was able to pay.
The minimum price for a ticket was £1 and every ticket, whether for adult, senior, student or junior, in The Bees United Stand, The BIAS Stand and The Bill Axbey Stand was up for sale, except those already taken by Season Ticket Holders.
Money was also raised for charity at the same time as when more than £5 was paid for a ticket, 50 per cent of the excess, excluding VAT, was set aside to donate to the charity Sport Relief.
The game was due to be played on December 22 but it was postponed as the Griffin Park pitch was waterlogged.
The ticketing scheme was carried forward from that date to last night and Mark Devlin said the attendance last night was much higher than would have been expected for a Tuesday evening match without the price offer.
The attendance of 7,022 was the number of people inside Griffin Park last night but 10,196 tickets were issued in total.
Mark said the cash generated for the game far exceeded what was planned in the budget – for a Saturday match – and supporters also spent well in The Bees Superstore, the bars and the food kiosks.
A total in excess of £3,300 was also raised for Sport Relief.
Mark said: “This was a real success.
“While the number of people inside Griffin Park was lower than it would have been for the Saturday match it was much bigger than we could have expected for an evening game.
“We did consider moving the offer to another Saturday game but it proved to be very difficult from an administrative point of view.
“It was great we were able to put together this sort of offer.
“We were able to help a charity and get people inside the ground who have not been to Brentford for a few years or, in some cases, at all.
“I want to thank the fans that bought tickets and were able to come and also those who did not ask for a refund so we could make a larger donation to Sport Relief.
“It was a success for both the Football Club and Sport Relief.
“Especially as we got an important win with two memorable goals.
“We will definitely consider repeating it next season and will make an announcement when we know what our fixtures are.”