Brentford Football Club who have been to the fore in support of a number of Football League initiatives as they prepare for the season ahead are today proud and excited to announce an innovative new partnership.

Following the successful shirt sponsorships with different companies sponsoring home and away kits, Brentford Football Club took the decision to donate the secondary sponsorship of the away kit to a charity.

The Club have chosen CRY (Cardiac Risk in the Young) a national charity who work to improve awareness of sudden cardiac deaths in young people, to become the Club's secondary away shirt sponsors and the Club will carry CRY`s official logo on the back of it's away shirts for the forthcoming season.

Brentford Manager Andy Scott who himself had to retire early from football having suffered a life threatening heart disorder called hypertrophic cardiomyopathy and subsequently became a patron of the charity said: "I'm very grateful to Brentford Football Club for the opportunity given of linking up with a charity that is very close to me personally. I hope that the subsequent awareness regarding CRY benefits not only those involved with Brentford FC, but also the profile of the charity around the country in terms of the CRY logo featuring on the back of our away shirts for this season.

"I also hope that the idea catches on and that Clubs around the country can use this partnership as a template to build relationships with their own local charities"

CRY`s Founder and Chief Executive, Alison Cox MBE said: "CRY is delighted and proud that a major football club such as Brentford FC have chosen us as their partner charity for the season 2008/2009. This partnership will highlight the the issue of Young Sudden Cardiac Death, particularly in football and help to save young lives.

"CRY is a charity that raises awareness of Cardiac Risk in the Young. At least 8 apparently "fit and healthy" young people (aged 35 and under) die each week in the UK of undiagnosed cardiac conditions. CRY aims to prevent these tragedies by raising awareness; providing free information and operating a national cardiac testing programme in local communities, sports clubs and schools. CRY also offers support with its fast track services for bereaved families - including coroner referrals, expert cardiac pathology and bereavement support. Furthermore, CRY supports young people who have been diagnosed with a potentially life-threatening cardiac condition.

"CRY expects to test the hearts of around 10,000 young adults this year, either via its specialist clinics across the UK or its mobile screening units that regularly visit sports clubs and schools. The simple 10 minute test involves a non-invasive ECG and, if necessary, a follow up echo-cardiogram which is done at the cardiac testing event on the day. This potentially lifesaving procedure is significantly subsidised by the charity.

"CRY Patron Andy Scott is a tremendous role model for the charity as, having been diagnosed himself, he now dedicates much of his free time to campaigning vigorously for young people to have the opportunity to be screened. Having felt unwell during a match Andy was referred to CRY's cardiologist Dr Sanjay Sharma who diagnosed a potentially fatal heart condition and advised him that he should stop his football playing career immediately. Andy's work for CRY, his new role with Brentford and our subsequent partnership with the Club will undoubtedly help to save young lives."

The partnership will actually see the light of day this Friday, 8^th August when the Football Club launch their new Away Kit in their Superstore prior to the team departing for their first game of the new season at Bury. The launch is scheduled for 08.08.08 (8am on Friday).